If you're spending money trying to find customers through advertising - get out of your mud hut. Buyers are in control now. They do the research, find and buy the products. They find you. Think I'm wrong? Then why is Google valued so high? Google provides findability! Traffic flows from buyer to seller. If your brand doesn't appear in Google's top results pages, then you don't get the sell.
So what has this to do with Mechanic's Toolbox? Just like Google, Mechanic's Toolbox is the research tool that Mechanic's use. Mechanic's Toolbox users (your future customers) find a product, find how to use that product. The product is now familiar to them and now we show them where to buy the product, your product. That is, if it's visible.
You're brand's first duty is visibility. If it's not visible, then nothing you say gets heard. Mechanic's Toolbox offers brand visibility.
With Private Branding we incorporate your company and brand information into the software. Mechanic's Toolbox becomes your product that you can sell or give to your customers. You can customize Mechanic's Toolbox contents to include or not include specific tools. For example, Mechanic's Toolbox can include your product catalog.
Mechanic's Toolbox software includes web links to specially designed web pages called "sources of supply". Users of Mechanic's Toolbox find the information they need and then go to the sources of supply web page to find out where to purchase the items. Links to your product are then included in the specific source of supply web page. Your brand is visible!
